Gigi's AuctionsBranding, Identity
Gigi’s Auctions ® is a company that specialises in fine art, antiques and mid-century pieces. Keith Zammit, the company’s founder and auctioneer, also delivers industrial auctions. Gigi’s Auctions ® also offers additional services such as drawing up inventories for valuations, inheritance and insurance, amongst others.
Our branding exercise matches the grandeur of the pieces that are processed at Gigi’s Auctions®. The brand shows an ordered visual unity. The use of a sans-serif typography presents information precisely and clearly, accompanied by a color palette responding to the nature of company. The icon represents the double ‘G’ in Gigi, as a monogram which includes the auction hammer, a symbol of worldwide recognition.
View Full Project on Behance.