Golden HarvestBranding, Advertising, Digital
Golden Harvest, one of Malta’s leading bakeries, entrusts SANCHO® with various branding, design, photography and digital projects. One such project was the Low GI campaign, a campaign aimed toward varied sectors amongst which athletes and active people due to the particular properties of this specific product.
SANCHO® was tasked with coming up with the campaign concept as well as various different uses and applications. After exploring various options and pathways, we opted for a mixed approach mainly combining illustration and photography. The result was a fresh and innovative way of showcasing bread within a healthy, active lifestyle.